Collateral Materials

One of my projects for my Graphic Design II class was to design a comprehensive collateral campaign for a product or event of my choosing. I decided to pick a real museum, the T. T. Wentworth Museum of Northwest Florida, and to promote a fake exhibit, The Osteo Cryptid Collection. Cryptids, for those who are unfamiliar, are essentially animals that have not been proven to exist, such as Bigfoot or La Chupacabra.

The biology department at school had recently been donated hundreds of animal skulls, and the art department was given access to any of the skulls. I picked out a a handful of skulls, photographed them, and then photoshopped different skulls together to create my cryptic beasts. The following is my collateral campaign.

Digital Billboard Campaign

The first piece for my campaign was a digital billboard campaign. Throughout the day, the billboard would rotate between the four designs. The copy and background color/texture would stay the same, but each time a different cryptid would be featured.

Brochure

This four page brochure would be given away at the museum and would serve as a rack card in visitor and welcome centers. The front and back cover (top) displays Goat Boy, and the poster artwork with a description of the event. The inside pages features illustrations of the full skeletons of the four featured creatures with background information and scientific names.

Direct Mailer

The direct mailer postcard features the skull and Dolphimpanzee on the back, and the front is an invite to the event, with the skeleton illustration of Dolphimpanzee in the background.

Poster

This 11" x 17" poster would be sold in the museum's gift shop. It features an illustration of the silhouette of a Fallow Wolf howling at the skull of a Cat-Hog. 

Tee Shirt

The last piece of the campaign is a tee shirt to be sold in the museum gift shop, along with the poster.